Product Marketing LeadPaper.id — B2B SaaS Fintech, Jakarta
Fandi Putra
Digital Communications & AI Policy Researcher · Product Marketing Leader
About
Digital communications researcher and product marketing professional with a decade of experience across Southeast Asia's leading tech companies. Holds an MA (High Distinction) in Digital Communication and Culture from the University of Sydney—funded by Indonesia's prestigious LPDP scholarship—and a Cum Laude BA from Universitas Indonesia. Research focuses on AI governance, policy discourse, and the political economy of digital platforms in the Asia-Pacific region.
Experience
Nov 2024 – Aug 2025
Nov 2020 – Jan 2023
Product Marketing ManagerBukalapak.com — All-commerce platform, Jakarta
Sept 2019 – Nov 2020
Head of MarketingRiliv.co — e-Mental Health, Jakarta
Feb – Sept 2019
Business Expansion AnalystJapfa — FMCG & Agribusiness, Jakarta
Feb – Jul 2018
Corporate Sustainability & Communications InternUnilever — FMCG, Jakarta
Education
Mar 2026 – Present
PhD, Science and Technology StudiesUniversité de Fribourg — Doctorant FNS, Switzerland
- SNSF-funded doctoral researcher on the project "Performing AI"
- Supervised by Prof. Anna Jobin
2023 – 2024
MA, Digital Communication and CultureUniversity of Sydney — High Distinction
- Dissertation: "Artificial Intelligence Policy in Indonesia"
- LPDP Full Scholarship — Indonesia Endowment Fund for Education
- Selected courses: Digital Media and Society, Internet Cultures and Governance, Critical Thinking and Persuasive Writing
Jan 2024
Summer School, European StudiesLudwig-Maximilians-Universität München
- Seminar paper: "Comparative Analysis of AI Regulation: EU AI Act and Asia-ASEAN Perspective"
Aug – Oct 2018
Graduate School of ICT — Summer ProgramAjou University, South Korea
- Full scholarship recipient
2014 – 2018
BA, Communication StudiesUniversitas Indonesia — Cum Laude
- Full scholarship; Top 11 Most Outstanding Students (2017)
- Selected courses: Social Research Methods, Communication Theory, Qualitative Data Processing, Philosophy of Communications
Publications & Writing
Forthcoming
"Semiconductors: The Foundation of 21st-Century Technology and a New Engine of Growth"
Co-authored with Ratih Septiriana. LPDP – Indonesia Endowment Fund for Education Agency (report, in Bahasa Indonesia).
Ongoing
AI Governance — Public Writing
Personal Substack on AI governance topics. greedyfauhn.substack.com
Conference Presentations
Nov 2017
"Digital Cultures in Indonesia: GOJEK, A New Reality"
University of Tokyo International Conference
Jan 2017
"Third World Cinema: How Indonesian Cinema Industry Withstand the Aftershock of the Post-New Order Era"
UNEOS Malaysia, Kuala Lumpur
Awards & Scholarships
- 2023–24 Full Scholarship, LPDP – Indonesia Endowment Fund for Education (University of Sydney)
- 2023 Pro Vice Chancellor Award, University of Sydney — Newcomers Journal, "AI's Existential Threat"
- 2021 2nd Place, Glints Hackathon — Glints Singapore
- 2018 1st Place, ICT Global Startup Program — Pangyo Startup School, South Korea
- 2018 Full Scholarship, Ajou University Summer School
- 2017 Top 11 Most Outstanding Students, Universitas Indonesia
- 2014–18 Full Scholarship, Universitas Indonesia
- 2014 3rd Place, National Short Story Writing Competition — Teater Bumi
Skills
Research Methods
- Qualitative & comparative analysis
- Semi-directive & expert interviews
- Actor-Network Theory (ANT)
- Policy & discourse analysis
Digital & Technical
- Python, SQL, JavaScript
- Google Analytics, Meta Ads Manager
- CRM systems
- A/B testing & automation
- SPSS (basic)
Marketing
- Digital marketing strategy
- Product marketing
- B2B SaaS go-to-market
- Brand communications
Languages
IndonesianNative
EnglishProficient
JapaneseConversational
KoreanBasic reading
FrenchBeginner
References
Distinguished Prof. Gerard GogginWestern Sydney UniversityG.Goggin@westernsydney.edu.au
Dr. Chris ChesherFounder, Digital Cultures program — University of Sydneychris.chesher@sydney.edu.au